Work Experience
Content Writer | Zapier
July 2022 - Present, Remote
Serving as the lead writer on an interdisciplinary team, Iām writing everything from landing pages to blog posts to email campaignsāhelping customers and prospects better understand how they can make automation work for them.
Content Marketing Manager | Campaign Monitor
May 2021 - June 2022, Remote
As the Content Marketing Manager at Campaign Monitor, I oversaw every piece of written content for the brand ā including blogs and resources, website copy, email journeys, video, and more.
Along with writing and editing, I worked with our website and performance teams to update the information architecture of the siteāmaking high-impact pages more visible and creating clearly-defined user flows that get visitors where they need to go.
Marketing Campaign Manager | Sketch
April 2020 - May 2021, Remote
Sketch is a UI/UX design platform with over one million users and a significant voice in the design community. At Sketch, I lead product marketing communications for social and email.
Highlights include go-to-market messaging for product releases, auditing and writing copy for transactional emails, and writing email/in-product copy about major product updates.
Content Marketing Manager | Real Thread
Jan 2016 - April 2020, Orlando, FL
Being a boot-strapped, tight-knit start-up, Real Thread gave me the opportunity to wear a lot of different hats. I was hired to start a Business Development team from the ground up, directly creating $140,000 in revenue in year one, $400,000 in year two, and picking up two new team members along the way.
During my last three years at Real Thread, I lead the production of all of their marketing content ā including website copy, blog posts, UX copy, email campaigns, and managing/editing a small group of freelance writers.
Copywriter | Expand
Mar 2015 - Dec 2015, Orlando, FL
As a Copywriter at Expand, I developed content strategy, wrote SEO-friendly web copy, performed market research, and chose media sources to drive web traffic.
About
Living at the intersection of language, empathy, and digital experience, I craft words that create clear, delightful interactions between user and product. I perk up when I hear words like taxonomy and nomenclature, which I fully realize is odd, but I've decided to lean into it.
Education
Certification, UX Writing | UX Content Collective, In progress
BS, Advertising |
University of Florida, Dec 2014
AA, Journalism |
Santa Fe College, Dec 2012
Skills | Technical
Sketch, Figma, Hotjar, Google Analytics, Adobe CC, Webflow, Wordpress, Ahrefs, UserTesting, Salesforce, Amplitude, Hubspot.
Skills | Non-technical
UX writing, content design, content strategy, information architecture, design thinking, systems thinking, messaging, copywriting, product marketing.