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Resume

Work Experience

Content Writer | Zapier

July 2022 - Present, Remote

Serving as the lead writer on an interdisciplinary team, I’m writing everything from landing pages to blog posts to in-app messaging—helping specific user groups get the most out of automation.

Content Marketing Manager | Campaign Monitor

May 2021 - June 2022, Remote

As the Content Marketing Manager at Campaign Monitor, I oversaw every piece of written content for the brand — including blogs and resources, website copy, email journeys, video, and more.

Along with writing and editing, I worked with our website and performance teams to update the information architecture of the site—making high-impact pages more visible and creating clearly-defined user flows that get visitors where they need to go.

Marketing Campaign Manager | Sketch

April 2020 - May 2021, Remote

Sketch is a UI/UX design platform with over one million users and a significant voice in the design community. At Sketch, I lead product marketing communications for social and email.

Highlights include go-to-market messaging for product releases, auditing and writing copy for transactional emails, and writing email/in-product copy about major product updates.

Content Marketing Manager | Real Thread

Jan 2016 - April 2020, Orlando, FL

Being a boot-strapped, tight-knit start-up, Real Thread gave me the opportunity to wear a lot of different hats. I was hired to start a Business Development team from the ground up, directly creating $140,000 in revenue in year one, $400,000 in year two, and picking up two new team members along the way.

During my last three years at Real Thread, I lead the production of all of their marketing content — including website copy, blog posts, UX copy, email campaigns, and managing/editing a small group of freelance writers.

Copywriter | Expand

Mar 2015 - Dec 2015, Orlando, FL

As a Copywriter at Expand, I developed content strategy, wrote SEO-friendly web copy, performed market research, and chose media sources to drive web traffic.

About

Living at the intersection of language, empathy, and digital experience, I craft words that create clear, delightful interactions between user and product. I perk up when I hear words like taxonomy and nomenclature, which I fully realize is odd, but I've decided to lean into it.

Education

Certification, UX Writing | UX Content Collective, In progress

BS, Advertising |

University of Florida, Dec 2014

AA, Journalism |

Santa Fe College, Dec 2012

Skills | Technical

Sketch, Figma, Hotjar, Google Analytics, Adobe CC, Webflow, Wordpress, Ahrefs, UserTesting, Salesforce, Amplitude, Hubspot.

Skills | Non-technical

UX writing, content design, content strategy, information architecture, design thinking, systems thinking, messaging, copywriting, product marketing.