Work Experience
Sr. Content Marketing Manager | Metaplane
September 2024 - April 2025, Remote
As the first content hire at Metaplane, I was tasked with taking the content practice from 0-1. That meant creating and executing a content strategy, editing freelance writers, and rolling up my sleeves to write. Highlights include 68% growth in organic traffic from when I joined to when they were acquired.
Writer | Zapier
July 2022 - September 2024, Remote
Serving as a writer on the content marketing team, I wrote everything from email series to blog posts to landing pages. Highlights include a new homepage with a 11% increase in signup rate, and landing page updates to two new Zapier products that saw signup rate increases of 25% and 49%.
Content Marketing Manager | Campaign Monitor
May 2021 - June 2022, Remote
As the Content Marketing Manager at Campaign Monitor, I oversaw every piece of written content for the brand — including blogs and resources, website copy, email journeys, video, and more.
Along with writing and editing, I worked with our website and performance teams to update the information architecture of the site—making high-impact pages more visible and creating clearly-defined user flows that get visitors where they need to go.
As the Content Marketing Manager at Campaign Monitor, I oversaw every piece of written content for the brand—including blogs, ebooks, landing pages, email journeys, and video scripts.
I also worked with the website and performance teams to update the structure of the website, making high-impact pages more visible and creating clearly-defined user flows that get visitors where they need to go.
Campaign Manager, Product Marketing | Sketch
April 2020 - May 2021, Remote
As the Product Marketing Campaign Manager at Sketch, I lead product marketing communications for social and email, as well as customer lifecycle and paid ad campaigns.
Highlights include go-to-market messaging and narrative for product releases, auditing and writing copy for transactional emails, and writing email copy about major product updates.
Content Marketing Manager | Real Thread
Jan 2016 - April 2020, Orlando, FL
Being a boot-strapped, tight-knit start-up, Real Thread gave me the opportunity to wear a lot of different hats. I was hired to start a Business Development team from the ground up, directly creating $140,000 in revenue in year one, $400,000 in year two, and picking up two new team members along the way.
During my last three years at Real Thread, I lead the production of all of their marketing content — including website copy, blog posts, UX copy, email campaigns, and managing/editing a small group of freelance writers.
Copywriter | Expand
Mar 2015 - Dec 2015, Orlando, FL
As a Copywriter at Expand, I developed content strategy, wrote SEO-friendly web copy, performed market research, and chose media sources to drive web traffic.
About
Living at the intersection of language, empathy, and digital experience, I craft words that create clear, delightful interactions between user and product. I perk up when I hear words like taxonomy and nomenclature, which I fully realize is odd, but I've decided to lean into it.
Education
Certification, UX Writing | UX Content Collective, In progress
BS, Advertising |
University of Florida, Dec 2014
AA, Journalism |
Santa Fe College, Dec 2012
Skills | Technical
Sketch, Figma, Hotjar, Google Analytics, Adobe CC, Webflow, Wordpress, Ahrefs, UserTesting, Salesforce, Amplitude, Hubspot.
Skills | Non-technical
UX writing, content design, content strategy, information architecture, design thinking, systems thinking, messaging, copywriting, product marketing.