Resume

Work Experience

Content Marketing Manager | Retool

June 2025 - Present

I’ve had a large remit during my time at Retool. On any day, you’ll find me writing landing pages and brand campaigns, strategizing content focused on pipeline and conversion, and or editing freelance writers to produce content that enables readers to get the most out of Retool.

Sr. Content Marketing Manager | Metaplane

September 2024 - April 2025, Remote

As the first content hire at Metaplane, I was tasked with taking the content practice from 0-1. That meant creating and executing a content strategy, editing freelance writers, and rolling up my sleeves to write. Highlights include 68% growth in organic traffic from when I joined to when they were acquired.

Writer | Zapier

July 2022 - September 2024, Remote

Serving as a writer on the content marketing team, I wrote everything from email series to blog posts to landing pages. Highlights include a new homepage with a 11% increase in signup rate, and landing page updates to two new Zapier products that saw signup rate increases of 25% and 49%.

Content Marketing Manager | Campaign Monitor

May 2021 - June 2022, Remote

As the Content Marketing Manager at Campaign Monitor, I oversaw every piece of written content for the brand—including blogs, ebooks, landing pages, email journeys, and video scripts.

I also worked with the website and performance teams to update the structure of the website, making high-impact pages more visible and creating clearly-defined user flows that get visitors where they need to go.

Campaign Manager, Product Marketing | Sketch

April 2020 - May 2021, Remote

As the Product Marketing Campaign Manager at Sketch, I lead product marketing communications for social and email, as well as customer lifecycle and paid ad campaigns.

Highlights include go-to-market messaging and narrative for product releases, auditing and writing copy for transactional emails, and writing email copy about major product updates.

Content Marketing Manager | Real Thread

Jan 2016 - April 2020, Orlando, FL

Being a boot-strapped, tight-knit start-up, Real Thread gave me the opportunity to wear a lot of different hats. I was hired to start a Business Development team from the ground up, directly creating $140,000 in revenue in year one, $400,000 in year two, and picking up two new team members along the way.

During my last three years at Real Thread, I lead the production of all of their marketing content — including website copy, blog posts, UX copy, email campaigns, and managing/editing a small group of freelance writers.

About

Hello! I’m Will, a digital-obsessed writer from sunny Florida. With an uncompromisingly high bar for quality, I love writing to make digital experiences simple, accessible, and a little bit more human.

Education

Certification, UX Writing | UX Content Collective, In progress

BS, Advertising |

University of Florida, Dec 2014

AA, Journalism |

Santa Fe College, Dec 2012

Skills | Technical

Sketch, Figma, Hotjar, Google Analytics, Adobe CC, Webflow, Wordpress, Ahrefs, UserTesting, Salesforce, Amplitude, Hubspot.

Skills | Non-technical

UX writing, content design, content strategy, information architecture, design thinking, systems thinking, messaging, copywriting, product marketing.